Ekidna & Ushadesign designed the visual identity of a new brand: CHIC & GO – Italian chef panini in one of the most exclusive streets in Milan: via Montenapoleone – the ideal location for the demanding clientele to which they cater – offering aperitivi, take away and delivery. After an initial study of the competitors, we developed an identity (from logo to packaging and store design) that represents the desire of the owners to make an elegant and tasteful panino.