/ Research /
This is always our first step, one we take pride in. Based on your brief, we proceed in accordance with your needs and budget. From simple benchmarking and defining your position – and that of your competitors – to more complex research with our network of branding partners. We believe good design begins with an understanding of your uniqueness, which lays the ground for a solid design process.
/ Define /
With a Design Thinking approach we create a plan of action and visual strategies we can eventually explore together. At this stage, collaboration with you is essential, and we consider you part of our work team. This is where we create a balance between research, your needs and our aesthetic values.
/ Design /
Here we shape and bring forth the ideas and concepts previously explored together. We research unusual visual solutions, typographic details and unexpected materials that make the communication process more distinctive. We rely on some simple keywords for our design approach: abstraction, simplicity, emotional impact, consistency, target oriented and ethics.
/ Evaluate /
We think constructive feedback is essential for growth. We always look forward to assessing our work with our clients after completion and launching. Feedback from your customers or audiences is also important data we like to discuss, either through a follow up call or a meeting.