Book covers with a strong market oriented impact
Garzanti first approached ushadesign in 2004 to design a fiction book cover. The result has been an ongoing collaboration, with over 200 book covers, the rebranding and redesign of a new bestseller book series, numerous promotional collaterals, brochures and advertising materials.
The results of our efforts have been significant, the majority of the books have become bestselling favorites, and the overall design modernization has helped Garzanti remain one of Italy’s leading publishers. As well as creating a very strong (and imitated) identity for their Women’s fiction titles.